The Leader as Communicator: Strategies and Tactics to Build Loyalty, Focus Effort, and Spark Creativity

Ebook: KSh100

It may sound tardy to review a book that came out years ago. But I bought this book on impulse – spotted it by chance in a bookshop and only recently have I discovered how practical this wonderful book is.

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It may sound tardy to review a book that came out years ago. But I bought this book on impulse – spotted it by chance in a bookshop and only recently have I discovered how practical this wonderful book is.

And it’s not only me. I’ve just received an email from a leading “communication coach” who spends his time working with some of Australia’s top CEOs. Larry Robertson says “it articulates far more eruditely what I try to put across to my clients”.

But why is this topic relevant? What’s CEO communication got to do with communicators? My research shows that usually the most cost-effective way to improve internal communication is by improving executive communication. Results on executive communication are usually poor, and executive communication correlates most strongly with overall satisfaction with communication.

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